If you want to create animated explainer videos for your brand and business, but have questions about the production process, I’ll lead you through the top 7 secrets to making an animated explainer video in this in-depth guide to an explainer video.
Let’s get started!
An explainer video is a short online marketing video that is used to explain your company’s product or service.
Explainer videos are frequently used on a landing page, your website’s home page, or a product page. These types of videos have grown in popularity. Some websites claim that video animation affects conversion rates and increases by up to 144%.
What makes a great explainer video? It will be discussed further below. Along with that, we’ll go over how to make the most of an animated explainer video.
What Factors Contribute to Create Animated Explainer Videos?
I’ll walk you through the process of creating your own explainer video! It’s not an easy task to make a video, requiring a lot of focus and effort, but in the top 7 easy animation secrets. I guarantee it’s worthwhile!
Top 7 Animation Secrets for Producing a Fantastic Explainer Video
- A style for Your Video
- The Video is Professionalized with the Script.
- Voiceover Enhances the Appeal
- Gather Images, Videos, and Other Data.
- Sound Effects and Music Bring Vibrancy.
- Media Editing and Arrangement.
- Publish, Share, and Keep Track of Performance.
Let’s start with how to create an animated marketing video.
1. A Style for Your Video
Animation is a common technique for explainer videos, but it’s not the only one. Choose animation video style from the ones listed below that you feel most accurately represents your product or service and target market.
The following are the most popular formats for business explainer videos:
- Live-action Videos
Live-action (or live-action) cinematography or videography uses photography rather than animation.
Animated video production companies use it for services like restaurants, consulting groups, etc.
- Screencast Videos
A screencast video is a digital recording of the contents of a computer screen. When explainer video makers use it for marketing, it frequently includes voice-over. Video screen capture is another term for it.
- Animated Videos
Short videos called animated explainer videos can assist to teach difficult concepts in less than 2 minutes in a way that is clear, interesting, and impactful.
The top animated video production companies use animated videos to tell their stories.
So. which one has the best results?
2. The Video is Professionalized with the Script
The script is the most crucial component of successful explainer videos and requires the majority of your attention. The video is where those issues need to be addressed because you are the expert on the problems and pain points of your target audience.
Every kind of professional video has a script and it makes an explainer video interesting.
Actually, the script aids in the viewer’s comprehension of the events in the video. It almost speaks to the audience and persuades them to do what is desired.
Best practices to make animated video scripts
- Give your script some thought.
- Write a good explainer video script
- Keep stuff short and free of jargon.
- frequently between 60 and 90 seconds long, with a crystal-clear call to action at the end.
- instead of “I,” “we,” or “our,” use “you” or “your.”
3. Voiceover Enhances the Appeal
To make an explainer video, you must first decide who will serve as your company’s “voice” before moving on to this phase.
In fact, practically any voice can be effective. The way they deliver the script is crucial. You want the reader to exhibit the proper attitude toward your business, your product, or your service.
Once you’ve selected the voice talent, record the script in a quiet area or a recording studio using a top-notch microphone and recording software. One tool for audio recording is Adobe Audition.
Audacity is an excellent option if you’d prefer a free alternative that does the job just fine.
4. Gather Images, Videos, and Other Data.
You can begin selecting the graphics to match the story once you have a basic understanding of how it runs. Gather the visual materials you’ll need to communicate your stories, such as images, videos, and other data.
Visuals to create animated explainer videos don’t have to be difficult. keep everything simple and straightforward, thus look
5. Sound Effects and Music Bring Vibrancy.
Almost often, explainer animated videos contain music. It’s a key component of video tone-setting. The intensity and emotion that narration simply lacks are conveyed through music.
There are numerous commercial and unpaid resources available for purchasing music. You can try the following places to make an explainer video animation.
6. Media Editing and Arrangement.
Now that you’ve acquired the necessary components, it’s time to create a work of art. In the video editor of your choice, begin a project.
7. Publish, Share, and Keep Track of Performance.
Once finished, your explainer video can be posted to one of your social media accounts, your website, or a landing page. You may also use it in social media advertisements to convince those who aren’t already familiar with your business to do so.
Even better, you can publish your video to a service that hosts animated videos, embed it on your website, and share it on social media.
Also Read: How to Develop Fintech App
So, what should an explainer video include? A strong explainer video is short, clear, targeted, and appealing to its audience.
By following the above secrets, you can produce top-notch videos that meet consumer needs, encourages brand loyalty, and boost sales by describing a new product, service, and technique or visit Pixle Digital-the top-rated USA-based animated video production company to create a video. Since 2018, it has become well-known for its explainer animated videos.
Good luck with your hunt and feel free to reach out to us at any time!